JK Cement WhiteMaxX is a white Portland cement produced with unique raw material and state-of-the-art technology, with an enduring and consistent white colour. It gives triple benefits of high durability, higher gloss effect and smoother wall finish with greater economic value. It can be used for interior and exterior applications. Its efficacy extends to being used as a primer coat for cement paint, as well as filler for all minor hair cracks and crevices to provide a smooth matte finish. As compared to ordinary lime wash, JK Cement WhiteMaxX gives longer life to paint and superior finish to the surface.